Apple and Lenovo’s Technology Stratagy Dissertation

Apple and Lenovo's Technology Stratagy

The Technology Strategy Comparison of Lenovo and Apple

MG 8673 Technology technique

Teacher: Oded November

Xiaofei Li

Table of Contents

Firm Profile 3

Company Vision and Misson 4

SWOT Analysis5

Porter's Five Forces6

Product market matrix 7

Growth Share Matrix8

Technology procedure of Lenovo and Apple9

First Mover/Dominant style 9

Federal government regulation10

Lock-in and Moving over Cost10

Technique operation of Lenovo and Apple11

Conclusion12

Company Profile

Lenovo is known as a Chinese international computer hardware and electronics firm. The company was created in China and integrated in HK and could grow to be the greatest PC company in China and tiawan. And in 2005 Lenovo obtained the former Computer Division of IBM. Its products incorporate personal computers, tablet computers, mobile phones, workstations, servers, electric storage products, IT software and clever televisions. Today, Lenovo can be described as US$21 billion personal technology company and the world's second-largest PC vendor1, it has more than 26, 000 employees in more than 62 countries serving customers in more than one hundred sixty countries2.

Apple can be an American multinational corporation, integrated on 1977. It involved in designing, manufacturing and advertising mobile conversation and multimedia devices, computers, and portable digital music players. Apple sells a variety of i phone, iPad, Mac and iPod compatible products, including a stock portfolio of customer and professional software applications, the iOS and Mac OPERATING SYSTEM X operating systems, iCloud, and a range of accessory, services and support offerings. In addition, it sells and delivers digital content and applications throughout the iTunes Retail outlet, App Store, iBookstore, and Mac App Store. Also Apple is definitely the world's third-largest mobile phone developer after Samsung korea and Nokia3. As of Nov 2012, Apple has 394 retail stores in fourteen countries4. It is the major publicly traded firm in the world by market increased, with nearly value of US$626 billion as of September 2012. This currently has 72, 800 permanent full-time employees and 3, 300 temporary a lot of the time employees worldwide5. Lenovo Company's vision and mission

1 . Lenovo has a long term goal of becoming the leading personal technology firm in the world. It aspires to do this goal by simply leading in three crucial areas: Pcs: Lead in PCs and stay respected for its product advancement and quality. Convergence: Business lead the market with an ecosystem of devices, services, applications and content for individuals to seamlessly connect to people and Site content. Culture: Turn into recognized as among the best, most trusted and most well-respected companies to work for and do business with. 2 2 . Lenovo is usually building a means of viewing the earth and performing business—it presents the newest items in Chinese suppliers and then distributed across the globe. Lenovo believes the new way of expansion via East to West is future three or more. Lenovo's organization is built upon product creativity, a highly useful global source chain and strong tactical execution. The business develops, companies and markets reliable, good quality, secure and easy-to-use technology products and services for customers who want technology that truly does more.

Apple Company's perspective and quest

1 . Apple thinks that they are on the face of the globe to make great products and that's not changing. They can be constantly concentrating on innovating. They believe that we need to own and control the principal technologies behind the products we make, and participate just in markets where they can make an important contribution. 6 2 . Apple is committed to protecting the surroundings, health and protection of their workers, customers as well as the global residential areas where that they operate. They will recognize that by integrating sound environmental, health and safety administration practices into all facets of their...