Invented simply by Gauri Nanda, for an industrial design and style class, then a graduate student at MIT Media Laboratory, Clocky won the 2005 Ig Nobel Prize in Economics. Clocky is a model of alarm clock with wheels, letting it move around in order to force you to awake so that they can find it. After earning her Masters Degree from MIT, Gauri Nanda founded a firm, Nanda Home, to commercialize this product Cloky, and other residence products. Industry for designer watches and lighting was bigger than $7 billion inside the U. T. in 2006, elevated with 4% from 2005, according to the Electronic devices Association. This seams that the consumers were willing to pay even more for design and style and devices. It is also a contest on this marketplace but the similar wakeup goods, such as the Challenge Alarm Clock or the SleepSmart, a type of clock that measures your sleep cycle and holds back for you to maintain your lightest phase of sleep before rousing you, making it much more likely that you awaken perky but the price portion is different. After her project appeared on the web, Gauri Nanda had received emails via people around the world interested in buying, distributing, or perhaps investing in Clocky. She at first had zero intention of developing Clocky for division. She has not been convinced that the product may have success but the public press and motivate her that she had a potentially extremely successful merchandise. She patent Clocky by using MIT and begin her very own business. Multimedia have shown interest in the new device, talking about that at the the airwaves and TV SET. We can see that potential customers had a good impact to her and put the product in the marketplace. Clocky advent was like a niche product that hit two principal sectors: sleep disorder segments and gadget users. An SWOT analysis could be use to define the accomplishment factors that influenced Clocky's launching out there.