USES AND GRATIFICATIONS THEORYThe uses and gratification
perspectives takes the view of the mass media consumer. This
examines just how peopleuse the media plus the gratification they
seek and receive…..
In his essay, Ideology and Ideological State Apparatuses, Louis
Althusser demonstrates that in order to exist, a interpersonal
formation is required to essentially, continuously and constantly
reproduce the productive forces (labour-power)…..