Project on McDonald's Marketing Blend
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S. Number | CONTENT
3| About McDonalds
4| About brand and tagline
5| SWOT evaluation
6| Mc Donalds marketing mix
8| About logo and tagline
9| SWOT analysis
10| Advantages and disadvantages
McDonald's CorporationВ (NYSE: В MCD) is a world's major chain ofВ hamburgerВ fast food restaurants, serving about 68 , 000, 000 customers daily in 119 countries. В Headquartered in the United States, the company began in 1940 as being a barbecue restaurant operated byВ Richard and Maurice McDonald; in 1948 they reorganized all their business as a hamburger stand usingВ production lineВ principles. BusinessmanВ Ray KrocВ joined the company being a franchise agent in 1955. He consequently purchased the chain from your McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated simply by franchisee, anВ affiliate, or the firm itself. The corporation's profits come from the hire, royalties and fees paid by franchisees, along with sales in company-operated restaurants. McDonald's income grew twenty seven percent within the three years stopping in 3 years ago to $22. 8 billion dollars, and being unfaithful percent expansion in operating income to $3. being unfaithful billion. McDonald's primarily sellsВ hamburgers, В cheeseburgers, В chicken, В french french fries, В breakfastВ items, В soft drinks, В milkshakesВ andВ desserts. In response to changing consumer tastes, the organization has broadened its menu to includeВ salads, В wraps, В smoothiesВ and fruit. The majority of standalone McDonald's restaurants provide bothВ counter serviceВ andВ drive-throughВ service, with inside and sometimes outdoor seating. Drive-Thru, Auto-Mac, Shell out and Drive, or " McDrive" as it is known in many countries, often features separate channels for putting, paying for, and picking up instructions, though the other two steps are frequently put together; it was initially introduced in Arizona in 1975, pursuing the lead of other pret a manger chains. The first this kind of restaurant in Britain exposed atВ Fallowfield, В ManchesterВ in 1986.
HISTORY The organization began in 1940, with aВ restaurantВ opened simply by brothersВ Richard and Maurice McDonaldВ at 1398 North E Road at Western world 14th Avenue inВ San Bernardino, CaliforniaВ (atВ 34. 1255В°N 117. 2946В°W). Their introduction of the " Speedee Assistance System" in 1948 furthered the principles of the modernВ fast-food restaurantВ that theВ White CastleВ hamburger chain had already put into practice more than twenty years earlier. The first mascot of McDonald's was obviously a man using a chef's cap on top of a hamburger designed head in whose name was " Speedee". Speedee was eventually substituted withВ Ronald McDonaldВ by 1967 when the company 1st filed a U. H. trademark on a clown formed man having puffed out costume thighs. McDonald's 1st filed for a U. S i9000. trademark on the name " McDonald's" on May 4, 61, with the information " Drive-In Restaurant Services", which has been renewed through the end of December 2009. In the same year, about September 13, 1961, the business filed a logo hallmark on an overlapping, double curved " M" symbol. The overlapping twice arched " M" symbol logo was temporarily disfavoured by September 6, 62, when a brand was recorded for a single arch, designed over lots of the...